I must say that I approached the April 2006 STC meeting with a fair bit of scepticism. I've been around the "networking" block a few times over many years, and perhaps it has made me a little overconfident when it comes to meeting people. I do have to catch myself, however, and realize that there are always important tips and techniques to remember that will always serve us well. Besides that, there are certain basic tenets of networking that are too easily forgotten. Thanks to our entertaining and enthusiastic speaker, Patrick McCormack, I was reminded that networking skills need refreshing periodically.

First, let's look at the purpose. Networking exists to add value to the community. O.K., right out of the gate this is where most people stumble - what about getting a job? Making connections? No, the community is more important than the individual. Those who contribute to the community will make it stronger and, in turn, benefit from the association. Mona summed it up eloquently, "I like to think of networking as seeing opportunities where I can help people."

It is important to keep things moving forward and to maintain a positive tone. Patrick was, no doubt, alluding to a syndrome which affronts many communities. An eventual stagnation followed by cynicism. Both of which, no doubt, lead to an erosion of the community's strength. On the other hand, positive attitudes stimulate and nurture a community, enabling it to grow and flourish.

Back to the initial purpose. One of the last things you do while networking is ask for assistance through business contacts and SMEs. My take on this, though, is once you have initially contributed to, immersed yourself in, and supported the community, then you will not need to seek out help. The community will rally around you and, in turn, through various subtle channels, will address your needs as a means of strengthening the community which you have now become a part of.

Patrick briefly covered these basic points of networking.

Be consistent with your image. Ask, "Am I memorable?" - "Am I credible?" How you look, behave, and speak, should be consistent with your overall image. Try to be consistent in all ways so that people know what to expect from you. Networking is not a time to confuse others so stay focused with image and action. When you project professionalism and consistency with your skill set, it will flow out to the public, to private companies, and to your network at large.

While you should have business cards readily available, do not be overly eager in giving them out. It is essential to have an "expression of interest" in order to give out your card. Consequently, a card exchange must have some meaning or purpose behind it to be worthwhile. Also, it is prudent to have one pocket with cards that you hand out and another with cards you receive. Just don't mix them up!

Know your audience. It always pays to have useful nuggets of information to share and discuss with your colleagues. These can be simply obtained by staying up to date with the news, or by researching your field.

Have a positive disposition and try to be outgoing. You are not going to meet people if you are quiet and stay to yourself. On the other hand, this might be a perfect opportunity to start talking to other wallflowers. See, you already have something in common!

Remember that different groups have different network characteristics. A business entrepreneur might "work" a room in a very different manner from an academic. Some environments might be considered "target rich", meaning they hold great potential for interaction, making connections, and building community. Others might simply not have a dynamic that suits you. If you ever have an unproductive networking event, don't worry. "Failure is a part of growing. Do not be afraid to practice." It will only make you more prepared when better networking opportunities arise. In addition, never take any networking failures personally. It's not personal. If you are not getting into the "groove of the room", find out what you can do differently to fit in, or find out if there are other, more suitable groups. Not all ground is fertile ground.

Patrick suggested that instead of asking for something heavy-handedly - which would make people run for the doors - you should move around the topic of interest and get other people's perception of the market and their situation.

Examples of subtle approaches are, "Hi, I've noticed that you don't have a web site." or "How do you use tech manuals in your company?" While following the answers, remember to always ask "why".

We were reminded that we should not only contact others when we need them, but also to keep in touch, or to offer help. These relationships will be the most enjoyable and beneficial for all involved.

Have a great summer, and remember to join us for another year of networking opportunities. Network not only for yourself, but for the benefit of us all.

Ed Beliczynski is a technical writer for ExtendMedia Inc. and an IT professional who has transitioned from the world of programming. Ed's eclectic background spans the worlds of video, finance and music. Once the front man of a progressive rock band, he now spends his spare time pondering how to make his world DITA compliant.