General Meeting, 9 March 2004 |
Earlier | Later |
"Writing to Sell"
 |
Kara Kuryllowicz, of BizWrite, shares what she’s learned from assorted clients and editors over more than two decades as a corporate and magazine writer. Good
writing starts before the writer gets anywhere near a keyboard.
It all begins with the right attitude. Then you do the appropriate
research and ask the right questions. She’ll give you tips
on writing the first few lines – the hardest part for many
of us. |
Kara takes you through a process that produces marketing copy that will help sell your firm’s products and services. She’ll also share:
- the rules she’s learned to write by
- ideas on how to conquer (or at least manage) writer’s block
- feeding your creativity
Kara has kindly provided a Powerpoint copy of her slides on Writing to Sell.
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